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Why Telemedicine Experts Should be on Social Media

Written by S.O.

Posted on November 17, 2015 at 7:30 am

social media engagement

Social media has been pivotal in the evolution of all sorts of business and organization strategies. Following the hype generated by social channels such as Facebook and Twitter, many businesses and companies have established a social media presence in order to benefit their business.

Social media is indeed a tremendous tool, which is no longer limited to marketing purposes. In fact, seeing the popularity of telemedicine, it is time that experts from the industry make their presence known on social media platforms.

Here are some reasons as to why it is time that telemedicine experts establish their presence and start connecting with patients on social media platforms.

Widens the Potential Patient Base

Most of the people today are avid social media users. They have an account on at least one social media platform. Around 41% of users make use of their social media accounts in order to reach a health care provider. Thus, it is only logical that telemedicine experts utilize this opportunity and connect with patients by giving them advice and treating their illness through social media.
Not only does social media broaden the potential patient base, it also allows you to track and have follow-up appointments with your existing patients.

Empowers Patients to Take Control of their Health

Many patients suffer through chronic conditions like diabetes, high blood pressure, arthritis and various others. They find it difficult to keep up with the frequent visits to the doctors. While their condition does warrant frequent visits to doctors, social media can lessen their burden considerably by allowing them to seek advice regarding minor issues from their doctors over social media channels. This can be done by describing their symptoms to the physician or participating in an educational program with a step-by-step guide on how to manage their disease.

Saves Both, the Doctors’ and Patients’ Valuable Time

The schedules of the doctors and physicians is extremely compact. Especially, with the increasing trend towards having health insurance, doctors are becoming busier than ever. Presence of telemedicine on online social platforms allows doctors to treat patients with minor health issues on social media, rather than making them come to the hospital for a visit. This means that doctors’ and other medical staff’s valuable time is saved for other pressing matters.
Even the patients’ time is saved as they do not need to take time off from work in order to wait in the hospital waiting room to get something as minor as a stomachache treated. Thus, social media is not only effective, but also a convenient tool for telemedicine for both, the patients and the doctors.

The best is to link social media to your website or services with the help of apps or tabs. This will make it easier for your customers or potential customers to find you.

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